I turn businesses into brands.
Hi, I'm Arbaz: a designer, strategist, and creative director.
Over 11 years across fashion, beauty, education, and tech. I build identities from the ground up, direct creative teams, and ship campaigns across print, digital, social, and packaging.
Every project starts with strategy. I dig into your audience, your market, and the one thing that sets you apart long before a pixel lands. What you get is an identity that is distinctive, consistent, and built to scale with you.
I have launched brands across Pakistan, Qatar, Singapore, the US, and Europe. Premium craft, delivered on time, that has helped clients grow into serious revenue.
Education
Coursework in Brand Management, Digital Marketing, Marketing Research, International Marketing, Entrepreneurship, and Project Management.
Experience
Led the brand and creative function across two offices for a premium building systems and interiors company.
Produced 4,000+ illustrations for a premium EdTech platform with a consistent visual language at scale.
Led a 12 member creative team delivering branding and design for clients across retail and hospitality.
Built a fashion brand from the ground up, achieving 50% ROI in the first season with zero paid ads.
Grew the audience past 10,000 followers and generated 250K+ organic engagements.
